Read, amigo! Bilingual literacy program aims to engage parents and kids

Read Conmigo is a free program for pre-K through fifth grade that makes storybooks and other educational materials available on its website.

Five years ago, executives at an insurance company were surprised — and disturbed — to find out from one of their employees that some Hispanic parents didn’t read to their children at home because of poor English skills. So the company, which services urban areas with a high number of Spanish speakers, decided to refocus its educational outreach.

“We wanted our efforts to continue being educational, but we also wanted to put tools in the hands of the parents in both languages,” recalled Greg Fasking, vice president for consumer marketing at Infinity Property and Casualty Corp.

By Ana Veciana-Suárez - This email address is being protected from spambots. You need JavaScript enabled to view it.

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