The New Look of the American Association of Teachers of Spanish and Portuguese in the 21st century
The American Association of Teachers of Spanish and Portuguese promotes the study and teaching of the Spanish and Portuguese languages and their corresponding Hispanic, Luso-Brazilian, and other related literatures and cultures at all levels of education.
The new ogo mark is inspired by azulejos (tiles) that are found throughout the Spanish and Portuguese speaking world. Historically, azulejos have roots in North Africa as well as other ancient cultures. Linguistically, the Spanish tilde or Portuguese til also grace the new design.
AATSP invites you to view a short video that explains our journey and the process from the point of view of our graphic designer Kelsey E. Daniels: https://www.youtube.com/watch?v=CfxgWiHPIi4&feature=youtu.be
Background
During the summer of 2020, we discussed the AATSP’s identity as the premier professional association of educators of Spanish and Portuguese for over 100 years. We came to several conclusions. While we own our history with the seal and logo below, the image is outdated and no longer meets our needs. Especially problematic is the depiction within the seal that excludes the majority of Spanish-speakers worldwide and omits Portuguese speakers entirely.
Therefore, the AATSP is beginning a transitional period in 2020 to retire the old logo and its variations from daily use. Soon you will notice that the new logo will replace the old one in mailings on our anticipated new website (coming soon).
Realistically, this will be a two-year transitional process for all of our programs, publications, local chapters and honor societies. The old seal will be authorized for limited ceremonial use going forward. AATSP will share use and style guidelines with the membership.
We hope that our members enjoy and embrace the fresh look
